A new project has started development under the title raw for paw. This is the start of a branding project in which i aim to bring my illustrative style to the branding as much as possible.
Raw for paw is a dog food company that deliver raw meat which is healthiest for your dog in serving sizes that are specifically weighed out to suit you pets nutritional needs.
![](https://cdn.myportfolio.com/f1910eb6-285d-4f96-8115-0893ad57f31c/7aeb776a-4350-4dff-8641-6e2fa782b952_rw_600.png?h=2f42ce514ae8b118075754c9140737aa)
In branding this company I started planning out logos that suit the ethos of the business. The logo concept that I landed on was one that incorporated the text. I used the w on the word “paw” to create a paw.
![](https://cdn.myportfolio.com/f1910eb6-285d-4f96-8115-0893ad57f31c/070dd4d6-4fb1-41c0-9ef2-9ed0a95abd0b_rw_1920.png?h=c79bac24ce84a6eced746224b764feaf)
While exploring logo designs, I came up with this pattern using the blocked in letterforms, creating a repeatable chain spelling out “RAW FOR PAW”.
![](https://cdn.myportfolio.com/f1910eb6-285d-4f96-8115-0893ad57f31c/79141cc0-3b40-45b7-b86c-cebcefb61894_rw_1200.png?h=31cc7277d99dadf246c1e6c6b28c7615)
![](https://cdn.myportfolio.com/f1910eb6-285d-4f96-8115-0893ad57f31c/b970219c-6e3a-469b-a0c4-d021440811ad_rw_1200.png?h=eafd732e6f3524045a10d3e02e412dc3)
I combined these elements, as well as some bold colours and a paper background chosen to represent cardboard.
I see where I am going with this. I have set several design elements that i will be able to use in various ways.